Direction / Creative Production

Frameworx spearheaded the content creative and production for Childish Gambino’s New World Tour, delivering a groundbreaking concert experience that marked the culmination of Donald Glover’s musical journey. The production featured an array of LED surfaces, including traditional screens, expansive volumetric displays, and custom wearable components with integrated LEDs. Video-mapped content seamlessly extended across various lighting fixtures, crafting a dynamic and immersive visual narrative.

We integrated a full pipeline of tools including Notch, TouchDesigner, Cinema 4D, After Effects, Unreal Engine with MetHuman, and more. Through 3D Capture sessions, VFX, motion graphics, photorealistic 3d assets, audio-reactive visuals, and real-time rendering combined with live camera effects built a layered visual system that delivered a cohesive, high-impact sensory experience. 

Services Provided: Content Creative Direction, Art Direction, Content Producer, Screens + Lighting Content Production, Live Camera Effects

Photos: Greg Noire