Peso Pluma
Design / Direction / Creative Production
At a defining moment in his rise to stardom, Frameworx was entrusted with shaping the visual identity of Peso Pluma’s live shows. Through bold creativity and cutting-edge design, we crafted multiple iconic looks that elevated his performance on some of the world’s biggest stages including the VMAs, The Doble P World Tour, Amazon Live, and the Billboard Awards.
Services Provided: Creative Direction, Production Design, Lighting Design, Creative Producer, Art Direction, Screens Content, Lighting Programming, Film Shoots, VFX, Notch Programming
Credits
Executive Producers
George Prajin
Max Perez (Buena Vibra)
Tour Director
Veikko Fuhrmann
FRAMEWORX TEAM
Executive Creative Producer
Amish Dani (All Shows)
Creative Direction
FRAMEWORX
Nino Jiminez (Buena Vibra)
Production & Lighting Design
Ryan Wiley (Tour)
Amish Dani (VMA’s billboard)
Lighting & Show Direction
Ryan Wiley (all Shows)
Creative Consultant / Art Director
Omar Rajput (Tour, VMA’s)
Creative Consultant / Art Director
Chris Berdine (Billboard, Amazon, Tour)
Technical Design & Drafting
Ben Van Brande (All Shows)
Lighting Programming
Davey Martinez (Tour)
Notch Programmer
Tanner Thompson (Tour)
Choreography
Charm L’Donna (Tour)
House of Sam (Tour)
Animation & Editing
Aaron Kaminar (Tour)
Eddie Perez (Tour)
Randy Cano (Tour)
Wolves (Tour, VMA’s)
Mike Estacio (Tour)
Production Coordinators
Brandon Delgadillo (all Shows)
Stephanie Roy Troia (All Shows)
MTV VMA'S
FRAMEWORX developed the visual concept and lighting direction for Peso Pluma’s MTV VMAs performance, creating a striking “spider in a web” environment that placed the artist at the center of the arena floor. A network of intersecting beams formed a sculptural web around him, extending the visual language into the audience. The performance paired the architectural lighting with Peso’s futuristic styling and a live violin ensemble, creating a dark, fashion-driven performance with a distinct cinematic quality.
BILLBOARD MUSIC AWARDS
Inspired by Peso Pluma’s name and connection to the featherweight boxing class, FRAMEWORX developed the concept, art direction, and lighting design for a stripped-back boxing ring performance. A monochromatic visual language of warm white light, par cans, and strong architectural symmetry transformed the ring into a graphic performance environment, balancing the physicality of boxing with the restraint and elegance of the artist’s aesthetic.
AMAZON MUSIC LIVE
FRAMEWORX created a shifting desert environment for Peso Pluma’s Amazon Music Live performance, using real dirt and rock to bring the landscape directly onto the stage. The design remained intentionally restrained. The minimal architecture allowed Peso and the full band to remain at the center.
DOBLE P TOUR
Peso Pluma’s first major arena tour.
